#ThinkGreen
The toxic chemical use in agriculture, for growing cotton there is a growing interest from larger companies in organic cotton however so far this only accounts for less than 2% worldwide. Today, scientists believe that combining a super-enzyme that degrades plastic bottles with an enzyme that breaks down cotton could also allow mixed-fabric clothing to be recycled instead of dumped in landfill or incinerated. And at the 2021 Paris Fashion Week, a collection of garments that sequester carbon from the atmosphere were unveiled.
a business concept which entails a brand-new season of clothing rotated through stores every single week, has taken over the fashion world. While it is able to offer cheap prices and react to trends quickly, it is severely lacking in another aspect: sustainability. In fact, the fast fashion industry has a disastrous environmental impact. It has even been dubbed the second most damaging industry in the world.
Sustainable fashion designer Stella McCartney is speaking out on the shocking waste of the fashion industry: ‘Did you know that the equivalent of one garbage truck of textiles is burned or land filled every second? And right now, less than 1% of material used to produce clothing is recycled into new clothing, meaning 99% of all textiles and fashion are waste… that’s about 100 billion dollars worth of materials wasted each year. It’s crazy!’
Modern culture is far too accustomed to throwing away things we no longer want and when we talk about sustainability it is important to not only think about where a product comes from, but also where it will end up when it is thrown away. The tragic truth is that more often than not unwanted clothing ends up in landfills.
What can we do to help now?
When it comes to sustainable fashion choices one of the simplest solutions is simply to shop vintage. The #MyDerailed fashion shop provides a curated collection of clothes and you’re bound to find something you love. People need to feel inspired to live more sustainably. The the truth is that a lot of the time we lack the inspiration and resources to make a positive change. Shopping vintage is one of the easiest ways to boycott the fast fashion industry and sometimes all it takes is an image to inspire someone to make a change. There are two important ways that vintage fashion is more sustainable. Firstly there is no energy wasted on producing the clothing, and secondly, no resources are wasted on throwing the clothes away. Modern culture is far too accustomed to throwing away things we no longer want and when we talk about sustainability it is important to not only think about where a product comes from, but also where it will end up when it is thrown away.
Choosing slow fashion or smaller vintage shops takes you back to the source. Clothes made by people who are fairly treated, or clothes that already exist. At #MyDerailed my goal is to bring high-quality vintage clothing back but with a #MyDerailed signature touch whilst still being affordable. Each piece is of the highest quality specially made, sourced or up-cycled, or specially selected high-quality vintage pieces we have saved.
Fast fashion can be defined as cheap, trendy clothing, but below is a small selection of beautiful pieces from #MyDerailed that wearing will have a positive effect on the environment rather than the wear and throw away effect we are seeing more and more.
1950's cheerleader sweater never worn teamed with a pop art skirt. Nobody else will be wearing the same!
We re-made this skirt at MyDerailed using A beautiful vintage silk scarf. This skirt is the only one in the world.
